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☆ A.I. poses new threats to newsrooms, and they're taking action
  + stars: | 2023-06-06 | by ( Alex Sherman Lillian Rizzo | Alex Sherman | Lillian Rizzo | ) www.cnbc.com   time to read: +9 min
Digital Content Next shared the principles with its board and relevant committees Monday. Digital Content Next's "Principles for Development and Governance of Generative AI": Developers and deployers of GAI must respect creators' rights to their content. The urgency behind building a system of rules and standards for generative AI is intense, said Jason Kint, CEO of Digital Content Next. How generative AI will unfold in the coming months and years is dominating media conversation, said Axios CEO Jim VandeHei. "Even with AI tools or generative AI models that work in text like ChatGPT, it doesn't change the fact we're already doing this work," said Looft.
Persons: Andrew Burton, Robert Frost, Vincent Van Gogh, Google's Bard, GAI, Jason Kint, I've, Kint, We've, Jim VandeHei, VandeHei, Barry Diller, Robert Thomson, Thomson, Diller, Chris Berend, Pope Francis, Chris Looft, Berend Organizations: New York Times, Getty, NBC, The Washington Post, Street, News Corp, Development, ., A.I, Digital, Facebook, Nasdaq, Market, Big Tech, International News Media, News Media, NBC News Group, Pentagon, Bloomberg, Axios Technology, Google, Disney, ABC, NBC News, CNBC Locations: New York City, New York, Washington ,
☆ Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
  + stars: | 2023-06-06 | by ( Chris Kaye | ) www.businessinsider.com   time to read: +3 min
Elon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a year earlier, NYT reported. Brands and agencies continue to limit spending on the platform over misleading and hateful content. While Elon Musk claims that "almost all advertisers have come back to Twitter," some still don't want anything to do with the company's CEO. He has deployed an array of bizarre tweets, from antisemitic conspiracy theories to anti-transgender content and anti-vaccine misinformation.
Persons: Elon Musk, Jason Kint, Musk, Nina Chen, AJ Brown, Chen, Brown, George Soros, Ted Deutch, Twitter Organizations: BBC, Twitter, Brands, Elon, New York Times, Digital, Times, Engineering, Brand, American Jewish Committee
☆ Elon Musk is threatening to 'thermonuclear name and shame' advertisers that press pause on Twitter. It's a dumb thing to do to your biggest customers.
  + stars: | 2022-11-07 | by ( Jake Swearingen | ) www.businessinsider.com   time to read: +8 min
After advertisers paused spending, Musk went on the offensive, tweeting that advertisers were causing a "massive drop in revenue," He continued: "Extremely messed up! Per a Standard Media Index report, total advertising spending was down by 5% year-over-year in September. Other advertising giants like YouTube and Meta reported year-over-year declines in advertising revenue, with YouTube down by 2% and Meta down by 4%. Brand advertising relies highly on "brand safe" outlets where ads won't appear near objectionable content like violence, pornography, or hate speech. To replace the $40 million in lost monthly revenue, Twitter would need to sign up a little over 5 million Twitter Blue accounts paying $8 a month in its first month.
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